{"id":4116,"date":"2026-09-11T11:54:19","date_gmt":"2026-09-11T14:54:19","guid":{"rendered":"https:\/\/integrity-ux.com.br\/?page_id=4116"},"modified":"2026-09-11T17:49:45","modified_gmt":"2026-09-11T20:49:45","slug":"calculadora-ruptura","status":"publish","type":"page","link":"https:\/\/integrity-ux.com.br\/en\/calculadora-ruptura\/","title":{"rendered":"Calculadora de Ruptura"},"content":{"rendered":"\n<style>\n#ix-page{--nv:#1C2157;--lar:#FF6633;--bl:#4361EE;--ink:#000;--tx:#666;--ln:#E2E4EC;--ln2:#C3C4C7;--sf:#F0F6FC;--gr:#5FD68A;--on2:#A9B0D4;--ff:\"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;font-family:var(--ff);color:var(--tx);font-size:17px;line-height:26px;box-sizing:border-box}\n#ix-page *,#ix-page *::before,#ix-page *::after{box-sizing:border-box}\n#ix-page img{max-width:100%;height:auto}\n#ix-page .ix-hero{position:relative;background-image:linear-gradient(90deg,rgba(11,18,58,.96) 0%,rgba(14,28,88,.90) 40%,rgba(18,38,110,.55) 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p,#ix-page .ix-rod a{font-size:14px;line-height:23px;color:var(--on2);margin:0 0 6px;text-decoration:none;display:block}\n#ix-page .ix-rod a:hover{color:#fff}\n#ix-page .ix-rod a.ix-ct{display:flex;align-items:center;gap:9px}\n#ix-page .ix-rod p.ix-ct{display:flex;align-items:flex-start;gap:9px}\n#ix-page .ix-rod p.ix-ct .ix-ic{margin-top:4px}\n#ix-page .ix-rod p.ix-nud{padding-left:24px}\n#ix-page .ix-rod .ix-ic{width:15px;height:15px;flex:0 0 15px;fill:#fff;opacity:.92}\n#ix-page .ix-copy{background:#E7E7E7;color:#444;font-size:13px;text-align:center;padding:16px 24px}\n#ix-page .ix-copy a{color:#444;text-decoration:underline}\n@media(max-width:900px){#ix-page .ix-hero{padding:34px 24px 54px;background-image:linear-gradient(180deg,rgba(11,18,58,.94) 0%,rgba(18,38,110,.88) 100%),linear-gradient(rgba(26,58,150,.75),rgba(26,58,150,.75)),url(https:\/\/integrity-ux.com.br\/wp-content\/uploads\/2026\/08\/corredor-supermercado-reposicao-estoque.jpg);background-blend-mode:normal,color,normal;background-position:center;background-size:cover}#ix-page .ix-hero h1{font-size:27px}#ix-page .ix-logo{margin-bottom:36px}#ix-page .ix-grid{grid-template-columns:1fr}#ix-page .ix-v{font-size:32px}#ix-page .ix-src{grid-template-columns:1fr}#ix-page .ix-grupo,#ix-page .ix-out{padding:24px}#ix-page .ix-in{padding:0}#ix-page h2.ix-h{font-size:23px;margin-top:48px}#ix-page .ix-rod-in{grid-template-columns:1fr}}\n<\/style>\n<div id=\"ix-page\">\n<div class=\"ix-hero\"><div class=\"ix-hero-in\">\n<img decoding=\"async\" class=\"ix-logo\" src=\"https:\/\/integrity-ux.com.br\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/logo_ingrity_branco.png.webp\" alt=\"Integrity-UX\">\n<h1>Calculadora de ruptura: quanto a sua rede deixa de faturar com <b>produto em falta<\/b><\/h1>\n<p>A falta na g\u00f4ndola n\u00e3o aparece no relat\u00f3rio de vendas. O faturamento do dia fecha normal e a perda fica invis\u00edvel. Calcule o tamanho dela na sua opera\u00e7\u00e3o em menos de um minuto.<\/p>\n<a href=\"#calculadora\" class=\"ix-btn\">Calcular a perda da minha rede<\/a>\n<\/div><\/div>\n<div class=\"ix-body\"><div class=\"ix-shell\">\n<div class=\"ix-card\" id=\"calculadora\"><div class=\"ix-grid\"><div class=\"ix-in\">\n  <div class=\"ix-grupo\">\n    <p class=\"ix-gh\">Os dados da sua rede<\/p>\n    <p class=\"ix-gs\">Onde a sua opera\u00e7\u00e3o est\u00e1 hoje e onde voc\u00ea quer chegar.<\/p>\n    <div class=\"ix-fld\"><label for=\"ix-lojas\">N\u00famero de lojas<\/label><input type=\"number\" id=\"ix-lojas\" value=\"10\" min=\"1\" max=\"500\" step=\"1\"><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-fat\">Faturamento mensal por loja (R$)<\/label><input type=\"number\" id=\"ix-fat\" value=\"3000000\" min=\"100000\" step=\"100000\"><p class=\"ix-hint\">Se n\u00e3o tiver o n\u00famero exato, use a m\u00e9dia da rede.<\/p><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-rup\">\u00cdndice de ruptura: <b id=\"ix-rupv\">10,8%<\/b><\/label><input type=\"range\" id=\"ix-rup\" value=\"10.8\" min=\"3\" max=\"25\" step=\"0.1\"><p class=\"ix-hint\">Se a sua rede n\u00e3o mede ruptura, deixe na m\u00e9dia do setor: 10,8% em julho de 2026, segundo a Neogrid e a ABRAS. Categorias de alto giro passam de 15%.<\/p><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-red\">Quanto voc\u00ea quer reduzir: <b id=\"ix-redv\">2,0 p.p.<\/b><\/label><input type=\"range\" id=\"ix-red\" value=\"2\" min=\"0.5\" max=\"6\" step=\"0.1\"><p class=\"ix-hint\"><span class=\"ix-meta\" id=\"ix-meta\">Sairia de 10,8% para 8,8%.<\/span> \u00c9 a sua meta, e serve para dimensionar o ganho. O resultado real depende da opera\u00e7\u00e3o.<\/p><p class=\"ix-limite\" id=\"ix-limite\">Limite do cen\u00e1rio: a conta n\u00e3o considera ruptura abaixo de 4%. Nem as categorias de melhor desempenho do \u00edndice nacional chegam perto disso. Caf\u00e9, a melhor de julho de 2026, ficou em 7,4%.<\/p><\/div>\n  <\/div>\n  <div class=\"ix-grupo ix-prem\">\n    <p class=\"ix-gh\">Premissa do c\u00e1lculo<\/p>\n    <p class=\"ix-gs\">Este campo n\u00e3o \u00e9 dado da sua rede nem meta sua. \u00c9 o \u00fanico par\u00e2metro do modelo, tirado de estudo de mercado. Est\u00e1 aqui \u00e0 vista, e voc\u00ea pode ajustar.<\/p>\n    <div class=\"ix-fld\"><label for=\"ix-fator\">Parcela que vira venda perdida: <b id=\"ix-fatorv\">40%<\/b><\/label><input type=\"range\" id=\"ix-fator\" value=\"40\" min=\"10\" max=\"60\" step=\"1\"><p class=\"ix-hint\"><span class=\"ix-tag\">Par\u00e2metro de mercado<\/span>Quando falta o produto, parte dos clientes troca de marca e a loja mant\u00e9m a venda. O restante compra em outro lugar. O estudo do ECR Brasil com ABRAS e ACNielsen aponta 37% indo para outra loja e 53% trocando de marca.<\/p><\/div>\n  <\/div>\n<\/div>\n<div class=\"ix-out\">\n<div><div class=\"ix-k\">Exposi\u00e7\u00e3o estimada por ano<\/div><div class=\"ix-v\" id=\"ix-perda\">R$ 15,6 mi<\/div><\/div>\n<div><div class=\"ix-k\">Recupera\u00e7\u00e3o se atingir essa meta<\/div><div class=\"ix-v ix-g\" id=\"ix-recup\">R$ 2,9 mi<\/div><\/div>\n<div class=\"ix-row\"><span>Faturamento anual da rede<\/span><b id=\"ix-fatano\">R$ 360,0 mi<\/b><\/div>\n<div class=\"ix-row\"><span>Perda por loja, por m\u00eas<\/span><b id=\"ix-ploja\">R$ 129,6 mil<\/b><\/div>\n<div class=\"ix-row\"><span>Recupera\u00e7\u00e3o por loja, por m\u00eas<\/span><b id=\"ix-rloja\">R$ 24,0 mil<\/b><\/div>\n<div class=\"ix-row\"><span>Equivale a, do faturamento anual<\/span><b id=\"ix-pct\">4,3%<\/b><\/div>\n<p class=\"ix-ref\" id=\"ix-ref\"><\/p>\n<a href=\"#diagnostico\" class=\"ix-btn ix-btn-out\">Receber o n\u00famero real da minha rede<\/a>\n<p class=\"ix-nota\">Levamos os dados que voc\u00ea simulou junto com o pedido. N\u00e3o precisa digitar de novo.<\/p>\n<\/div><\/div>\n<div class=\"ix-foot\">Estimativa de ordem de grandeza, n\u00e3o medi\u00e7\u00e3o da sua opera\u00e7\u00e3o. O \u00edndice de ruptura \u00e9 medido em percentual de itens em falta e aqui \u00e9 aplicado sobre a receita, que s\u00e3o bases diferentes. Isso pode superestimar, porque um produto que faltou uma tarde n\u00e3o perdeu um m\u00eas de venda, e pode subestimar, porque a falta se concentra nos itens de maior giro. Serve para dimensionar o problema e abrir a conversa, n\u00e3o para fechar n\u00famero em proposta ou contrato. O n\u00famero da sua rede s\u00f3 sai medindo o seu pr\u00f3prio dado.<\/div>\n<\/div>\n<h2 class=\"ix-h\">De onde v\u00eam os n\u00fameros<\/h2>\n<div class=\"ix-src\">\n<div class=\"ix-s\"><div class=\"n\">10,8%<\/div><div class=\"d\">\u00e9 a ruptura m\u00e9dia nos supermercados brasileiros, o menor n\u00edvel em 12 meses. Em ovos chegou a 22,4% e em papel higi\u00eanico a 15,9%.<\/div><div class=\"f\">Neogrid e ABRAS, julho de 2026<\/div><\/div>\n<div class=\"ix-s\"><div class=\"n\">65,6%<\/div><div class=\"d\">de toda a distor\u00e7\u00e3o global de estoque vem de falta de produto, n\u00e3o de excesso. S\u00e3o US$ 690,9 bilh\u00f5es atribu\u00eddos s\u00f3 a g\u00f4ndola vazia.<\/div><div class=\"f\">IHL Group, Inventory Distortion Study 2026<\/div><\/div>\n<div class=\"ix-s\"><div class=\"n\">37%<\/div><div class=\"d\">dos consumidores procuram o produto em outra loja quando n\u00e3o encontram a marca. Outros 53% trocam de marca, e a\u00ed a rede perde margem e mix.<\/div><div class=\"f\">ECR Brasil, ABRAS e ACNielsen, 2004. Segue sendo a refer\u00eancia mais citada do setor no Brasil.<\/div><\/div>\n<\/div>\n<h2 class=\"ix-h\">Como a conta \u00e9 feita<\/h2>\n<div class=\"ix-met\"><ol>\n<li><b>Faturamento anual da rede:<\/b> faturamento mensal por loja multiplicado pelo n\u00famero de lojas e por 12.<\/li>\n<li><b>Perda bruta:<\/b> o faturamento anual multiplicado pelo \u00edndice de ruptura.<\/li>\n<li><b>Perda efetiva:<\/b> a perda bruta multiplicada pela parcela que realmente vira venda perdida. Quando o cliente troca de marca, a rede mant\u00e9m a receita e perde margem, ent\u00e3o esse peda\u00e7o fica de fora.<\/li>\n<li><b>Recupera\u00e7\u00e3o:<\/b> a mesma conta aplicada sobre a redu\u00e7\u00e3o alvo em pontos percentuais.<\/li>\n<li><b>Confer\u00eancia independente:<\/b> na configura\u00e7\u00e3o padr\u00e3o, a conta resulta em 4,3% do faturamento. O IHL Group, por caminho totalmente diferente, estima que a ruptura custa cerca de 4,1% das vendas do varejo mundial. Dois m\u00e9todos independentes chegando ao mesmo lugar \u00e9 o que sustenta a ordem de grandeza.<\/li>\n<\/ol><p class=\"p\">A premissa est\u00e1 exposta de prop\u00f3sito. Qualquer estimativa de perda por ruptura depende de aproxima\u00e7\u00e3o, e \u00e9 melhor discutir a premissa do que discutir um n\u00famero que ningu\u00e9m sabe de onde veio.<\/p><\/div>\n<div class=\"ix-fim\" id=\"diagnostico\"><h2>Quer o n\u00famero real da sua rede?<\/h2>\n<p>A partir do hist\u00f3rico de venda e estoque que j\u00e1 existe no seu ERP, devolvemos a ruptura real por categoria e por loja, a venda perdida em reais e os 50 SKUs que mais custam. Sem instala\u00e7\u00e3o e sem mudan\u00e7a de processo. O que pedimos \u00e9 uma extra\u00e7\u00e3o de dados e duas horas de agenda.<\/p>\n<div class=\"ix-form\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4132\" class=\"elementor elementor-4132 elementor-bc-flex-widget\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30164f23 e-con-full e-flex e-con e-child\" data-id=\"30164f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f24630 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"58f24630\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<template id=\"cfef_logic_data_58f24630\" class=\"cfef_logic_data_js\" data-form-id=\"58f24630\">{\"field_1003c8d\":{\"display_mode\":\"show\",\"fire_action\":\"Any\",\"file_types\":\"png\",\"logic_data\":[{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"gmail\",\"_id\":\"1908bc1\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"hotmail\",\"_id\":\"b0727fb\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"outlook\",\"_id\":\"34f2b38\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"yahoo\",\"_id\":\"e8d451f\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"teste\",\"_id\":\"70ed480\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"testes\",\"_id\":\"93c7cfc\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"terra\",\"_id\":\"2639e0f\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"live\",\"_id\":\"74ed20c\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"uol\",\"_id\":\"d7fd739\"}]}}<\/template><template class=\"cfef_logic_data_submit_button_js\">{\"btn\":{\"logic_data\":[{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"gmail\",\"_id\":\"85033da\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"hotmail\",\"_id\":\"e26e273\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"outlook\",\"_id\":\"09b21b4\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"yahoo\",\"_id\":\"872a66d\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"teste\",\"_id\":\"83204a2\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"testes\",\"_id\":\"8906945\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"terra\",\"_id\":\"164d319\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"live\",\"_id\":\"34444d0\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"uol\",\"_id\":\"2a2889d\"}],\"display_mode\":\"disable\",\"fire_action\":\"Any\"}}<\/template>\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formul\u00e1rio LPs\" aria-label=\"Formul\u00e1rio LPs\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4132\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"58f24630\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Integrity-UX &#8211; Consultoria de T.I. Especializada em Infraestrutura\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome]\" id=\"form-field-nome\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail corporativo: @suaempresa.com.br\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_1003c8d elementor-col-100\">\n\t\t\t\t\tPor favor, utilize um e-mail corporativo (@suaempresa.com.br).\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-maskphone_with_ddd elementor-field-group elementor-column elementor-field-group-fone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-fone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[fone]\" id=\"form-field-fone\" class=\"elementor-field elementor-size-sm  elementor-field-textual phone_with_ddd\" required=\"required\" placeholder=\"Telefone\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-cargo elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label 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class=\"elementor-g-recaptcha\" data-sitekey=\"6LfnNvAUAAAAAE61_TCkI_uHBX3v-vxIjGd-Yw-k\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"normal\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"btn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path fill=\"#ffffff\" d=\"M22.101 10.562 2.753 1.123A1.219 1.219 0 0 0 1 2.22v.035a2 2 0 0 0 .06.485l1.856 7.424a.5.5 0 0 0 .43.375l8.157.907a.559.559 0 0 1 0 1.11l-8.157.907a.5.5 0 0 0-.43.375L1.06 21.261a2 2 0 0 0-.06.485v.035a1.219 1.219 0 0 0 1.753 1.096L22.1 13.438a1.6 1.6 0 0 0 0-2.876z\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVIAR mensagem<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div><\/div>\n<div class=\"ix-rod\"><div class=\"ix-rod-in\">\n<div><img decoding=\"async\" class=\"ix-logo\" style=\"margin-bottom:18px\" src=\"https:\/\/integrity-ux.com.br\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/logo_ingrity_branco.png.webp\" alt=\"Integrity-UX\"><p>Consultoria de T.I. especializada em infraestrutura, dados e intelig\u00eancia artificial.<\/p><p>Microsoft Partner | Mais de 10 anos no 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1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"><\/path><\/svg><span>+55 11 2690-3607<\/span><\/a><a class=\"ix-ct\" href=\"mailto:contato@integrity-ux.com.br\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"><\/path><\/svg><span>contato@integrity-ux.com.br<\/span><\/a><\/div>\n<div><h4>Endere\u00e7o<\/h4><p class=\"ix-ct\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 7V3H2v18h20V7H12zM6 19H4v-2h2v2zm0-4H4v-2h2v2zm0-4H4V9h2v2zm0-4H4V5h2v2zm4 12H8v-2h2v2zm0-4H8v-2h2v2zm0-4H8V9h2v2zm0-4H8V5h2v2zm10 12h-8v-2h2v-2h-2v-2h2v-2h-2V9h8v10zm-2-8h-2v2h2v-2zm0 4h-2v2h2v-2z\"><\/path><\/svg><span>Av. Queiroz Filho, 1560, Conjunto 09, Gaivota<\/span><\/p><p class=\"ix-nud\">Vila Hamburguesa, S\u00e3o Paulo\/SP<\/p><p class=\"ix-nud\">CEP 05319-000<\/p><p class=\"ix-ct\" style=\"margin-top:12px\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-1 17.93c-3.95-.49-7-3.85-7-7.93 0-.62.08-1.21.21-1.79L9 15v1c0 1.1.9 2 2 2v1.93zm6.9-2.54c-.26-.81-1-1.39-1.9-1.39h-1v-3c0-.55-.45-1-1-1H8v-2h2c.55 0 1-.45 1-1V7h2c1.1 0 2-.9 2-2v-.41c2.93 1.19 5 4.06 5 7.41 0 2.08-.8 3.97-2.1 5.39z\"><\/path><\/svg><span>Atendimento em todo o Brasil<\/span><\/p><\/div>\n<\/div><\/div>\n<div class=\"ix-copy\">\u00a9 Integrity-UX \u00e9 uma consultoria de T.I. especializada em infraestrutura \u00b7 <a href=\"\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/div>\n<\/div>\n<script>\n(function(){var g=function(i){return document.getElementById(i)};if(!g(\"ix-lojas\"))return;var mex=false;var tocou=false;\nfunction brl(v){if(v>=1e9)return \"R$ \"+(v\/1e9).toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\" bi\";if(v>=1e6)return \"R$ \"+(v\/1e6).toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\" mi\";if(v>=1e3)return \"R$ \"+(v\/1e3).toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\" mil\";return \"R$ \"+Math.round(v).toLocaleString(\"pt-BR\")}\nfunction sync(d){var m={lojas:d.n,faturamento_loja:d.f,ruptura_informada:d.r,reducao_alvo:d.d,fator_perda:d.k,perda_anual:Math.round(d.perda),recuperacao_anual:Math.round(d.rec),alterou_ruptura:mex?\"sim\":\"nao\"};for(var c in m){var a=document.querySelector(\"input[name='form_fields[\"+c+\"]']\");if(a)a.value=m[c]}var s=document.querySelector(\"input[name='form_fields[servico]']\");if(s){if(!tocou){s.value=\"Calculadora de Ruptura | ATEN\u00c7\u00c3O: o visitante n\u00e3o simulou nada, enviou com os valores padr\u00e3o da tela\";return}s.value=\"Calculadora de Ruptura | \"+d.n+\" lojas | faturamento\/loja R$ \"+d.f.toLocaleString(\"pt-BR\")+\" | ruptura informada \"+d.r.toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\"%\"+\" | perda estimada \"+brl(d.perda)+\"\/ano | recupera\u00e7\u00e3o \"+brl(d.rec)+\"\/ano\"+\" | ajustou o \u00edndice: \"+(mex?\"sim\":\"n\u00e3o\")}}\nfunction calc(){var n=+g(\"ix-lojas\").value||0,f=+g(\"ix-fat\").value||0,r=+g(\"ix-rup\").value,d=+g(\"ix-red\").value,k=+g(\"ix-fator\").value\/100;var PISO=4;var maxRed=Math.max(0.5,Math.min(6,r-PISO));var elRed=g(\"ix-red\");elRed.max=maxRed;if(d>maxRed){d=maxRed;elRed.value=maxRed;}var noLimite=(d>=maxRed-0.001);var limitePorPiso=((r-PISO)<6);\ng(\"ix-rupv\").textContent=r.toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\"%\";g(\"ix-redv\").textContent=d.toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\" p.p.\";var m=g(\"ix-meta\");if(m){var alvoPct=Math.max(0,r-d);m.textContent=\"Sairia de \"+r.toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\"% para \"+alvoPct.toLocaleString(\"pt-BR\",{minimumFractionDigits:1,maximumFractionDigits:1})+\"%.\";}var lim=g(\"ix-limite\");if(lim){lim.style.display=noLimite?\"block\":\"none\";lim.textContent=limitePorPiso?\"Limite do cen\u00e1rio: a conta n\u00e3o considera ruptura abaixo de 4%. 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