{"id":4116,"date":"2026-09-11T11:54:19","date_gmt":"2026-09-11T14:54:19","guid":{"rendered":"https:\/\/integrity-ux.com.br\/?page_id=4116"},"modified":"2026-10-02T09:56:47","modified_gmt":"2026-10-02T12:56:47","slug":"calculadora-ruptura","status":"publish","type":"page","link":"https:\/\/integrity-ux.com.br\/en\/calculadora-ruptura\/","title":{"rendered":"Calculadora de Ruptura"},"content":{"rendered":"\n<style>\n#ix-page{--nv:#1C2157;--lar:#FF6633;--bl:#4361EE;--ink:#000;--tx:#666;--ln:#E2E4EC;--ln2:#C3C4C7;--sf:#F0F6FC;--gr:#5FD68A;--on2:#A9B0D4;--ff:\"Montserrat\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;font-family:var(--ff);color:var(--tx);font-size:17px;line-height:26px;box-sizing:border-box}\n#ix-page *,#ix-page *::before,#ix-page *::after{box-sizing:border-box}\n#ix-page img{max-width:100%;height:auto}\n#ix-page .ix-hero{position:relative;background-image:linear-gradient(90deg,rgba(11,18,58,.96) 0%,rgba(14,28,88,.90) 40%,rgba(18,38,110,.55) 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100%),linear-gradient(rgba(26,58,150,.75),rgba(26,58,150,.75)),url(https:\/\/integrity-ux.com.br\/wp-content\/uploads\/2026\/08\/corredor-supermercado-reposicao-estoque.jpg);background-blend-mode:normal,color,normal;background-position:center;background-size:cover}#ix-page .ix-hero h1{font-size:27px}#ix-page .ix-logo{margin-bottom:36px}#ix-page .ix-grid{grid-template-columns:1fr}#ix-page .ix-v{font-size:32px}#ix-page .ix-src{grid-template-columns:1fr}#ix-page .ix-grupo,#ix-page .ix-out{padding:24px}#ix-page .ix-in{padding:0}#ix-page h2.ix-h{font-size:23px;margin-top:48px}#ix-page .ix-rod-in{grid-template-columns:1fr}}\n.ix-faq{display:grid;gap:18px;margin:0}.ix-faq dt{font-weight:700;color:var(--ink);font-size:17px;line-height:26px}.ix-faq dd{margin:6px 0 0;font-size:16px;line-height:25px;color:var(--tx)}<\/style>\n<div id=\"ix-page\">\n<div class=\"ix-hero\"><div class=\"ix-hero-in\">\n<img decoding=\"async\" class=\"ix-logo\" src=\"https:\/\/integrity-ux.com.br\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/logo_ingrity_branco.png.webp\" alt=\"Integrity-UX\">\n<h1>Calculadora de ruptura: quanto a sua rede deixa de faturar com <b>produto em falta<\/b><\/h1>\n<p>A falta na g\u00f4ndola n\u00e3o aparece no relat\u00f3rio de vendas. O faturamento do dia fecha normal e a perda fica invis\u00edvel. Calcule o tamanho dela na sua opera\u00e7\u00e3o em menos de um minuto.<\/p>\n<a href=\"#calculadora\" class=\"ix-btn\">Calcular a perda da minha rede<\/a>\n<\/div><\/div>\n<div class=\"ix-body\"><div class=\"ix-shell\">\n<div class=\"ix-card\" id=\"calculadora\"><div class=\"ix-grid\"><div class=\"ix-in\">\n  <div class=\"ix-grupo\">\n    <p class=\"ix-gh\">Os dados da sua rede<\/p>\n    <p class=\"ix-gs\">Onde a sua opera\u00e7\u00e3o est\u00e1 hoje e onde voc\u00ea quer chegar.<\/p>\n    <div class=\"ix-fld\"><label for=\"ix-lojas\">N\u00famero de lojas<\/label><input type=\"number\" id=\"ix-lojas\" value=\"10\" min=\"1\" max=\"500\" step=\"1\"><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-fat\">Faturamento mensal por loja (R$)<\/label><input type=\"number\" id=\"ix-fat\" value=\"3000000\" min=\"100000\" step=\"100000\"><p class=\"ix-hint\">Se n\u00e3o tiver o n\u00famero exato, use a m\u00e9dia da rede.<\/p><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-rup\">\u00cdndice de ruptura: <b id=\"ix-rupv\">10,8%<\/b><\/label><input type=\"range\" id=\"ix-rup\" value=\"10.8\" min=\"3\" max=\"25\" step=\"0.1\"><p class=\"ix-hint\">Se a sua rede n\u00e3o mede ruptura, deixe na m\u00e9dia do setor: 10,8% em julho de 2026, segundo a Neogrid e a ABRAS. Categorias de alto giro passam de 15%.<\/p><\/div>\n    <div class=\"ix-fld\"><label for=\"ix-red\">Quanto voc\u00ea quer reduzir: <b id=\"ix-redv\">2,0 p.p.<\/b><\/label><input type=\"range\" id=\"ix-red\" value=\"2\" min=\"0.5\" max=\"6\" step=\"0.1\"><p class=\"ix-hint\"><span class=\"ix-meta\" id=\"ix-meta\">Sairia de 10,8% para 8,8%.<\/span> \u00c9 a sua meta, e serve para dimensionar o ganho. O resultado real depende da opera\u00e7\u00e3o.<\/p><p class=\"ix-limite\" id=\"ix-limite\">Limite do cen\u00e1rio: a conta n\u00e3o considera ruptura abaixo de 4%. Nem as categorias de melhor desempenho do \u00edndice nacional chegam perto disso. Caf\u00e9, a melhor de julho de 2026, ficou em 7,4%.<\/p><\/div>\n  <\/div>\n  <div class=\"ix-grupo ix-prem\">\n    <p class=\"ix-gh\">Premissa do c\u00e1lculo<\/p>\n    <p class=\"ix-gs\">Este campo n\u00e3o \u00e9 dado da sua rede nem meta sua. \u00c9 o \u00fanico par\u00e2metro do modelo, tirado de estudo de mercado. Est\u00e1 aqui \u00e0 vista, e voc\u00ea pode ajustar.<\/p>\n    <div class=\"ix-fld\"><label for=\"ix-fator\">Parcela que vira venda perdida: <b id=\"ix-fatorv\">40%<\/b><\/label><input type=\"range\" id=\"ix-fator\" value=\"40\" min=\"10\" max=\"60\" step=\"1\"><p class=\"ix-hint\"><span class=\"ix-tag\">Par\u00e2metro de mercado<\/span>Quando falta o produto, parte dos clientes troca de marca e a loja mant\u00e9m a venda. O restante compra em outro lugar. O estudo do ECR Brasil com ABRAS e ACNielsen aponta 37% indo para outra loja e 53% trocando de marca.<\/p><\/div>\n  <\/div>\n<\/div>\n<div class=\"ix-out\">\n<div><div class=\"ix-k\">Exposi\u00e7\u00e3o estimada por ano<\/div><div class=\"ix-v\" id=\"ix-perda\">R$ 15,6 mi<\/div><\/div>\n<div><div class=\"ix-k\">Recupera\u00e7\u00e3o se atingir essa meta<\/div><div class=\"ix-v ix-g\" id=\"ix-recup\">R$ 2,9 mi<\/div><\/div>\n<div class=\"ix-row\"><span>Faturamento anual da rede<\/span><b id=\"ix-fatano\">R$ 360,0 mi<\/b><\/div>\n<div class=\"ix-row\"><span>Perda por loja, por m\u00eas<\/span><b id=\"ix-ploja\">R$ 129,6 mil<\/b><\/div>\n<div class=\"ix-row\"><span>Recupera\u00e7\u00e3o por loja, por m\u00eas<\/span><b id=\"ix-rloja\">R$ 24,0 mil<\/b><\/div>\n<div class=\"ix-row\"><span>Equivale a, do faturamento anual<\/span><b id=\"ix-pct\">4,3%<\/b><\/div>\n<p class=\"ix-ref\" id=\"ix-ref\"><\/p>\n<a href=\"#diagnostico\" class=\"ix-btn ix-btn-out\">Receber o n\u00famero real da minha rede<\/a>\n<p class=\"ix-nota\">Levamos os dados que voc\u00ea simulou junto com o pedido. N\u00e3o precisa digitar de novo.<\/p>\n<\/div><\/div>\n<div class=\"ix-foot\">Estimativa de ordem de grandeza, n\u00e3o medi\u00e7\u00e3o da sua opera\u00e7\u00e3o. O \u00edndice de ruptura \u00e9 medido em percentual de itens em falta e aqui \u00e9 aplicado sobre a receita, que s\u00e3o bases diferentes. Isso pode superestimar, porque um produto que faltou uma tarde n\u00e3o perdeu um m\u00eas de venda, e pode subestimar, porque a falta se concentra nos itens de maior giro. Serve para dimensionar o problema e abrir a conversa, n\u00e3o para fechar n\u00famero em proposta ou contrato. O n\u00famero da sua rede s\u00f3 sai medindo o seu pr\u00f3prio dado.<\/div>\n<\/div>\n<h2 class=\"ix-h\">De onde v\u00eam os n\u00fameros<\/h2>\n<div class=\"ix-src\">\n<div class=\"ix-s\"><div class=\"n\">10,8%<\/div><div class=\"d\">\u00e9 a ruptura m\u00e9dia nos supermercados brasileiros, o menor n\u00edvel em 12 meses. Em ovos chegou a 22,4% e em papel higi\u00eanico a 15,9%.<\/div><div class=\"f\">Neogrid e ABRAS, julho de 2026<\/div><\/div>\n<div class=\"ix-s\"><div class=\"n\">65,6%<\/div><div class=\"d\">de toda a distor\u00e7\u00e3o global de estoque vem de falta de produto, n\u00e3o de excesso. S\u00e3o US$ 690,9 bilh\u00f5es atribu\u00eddos s\u00f3 a g\u00f4ndola vazia.<\/div><div class=\"f\">IHL Group, Inventory Distortion Study 2026<\/div><\/div>\n<div class=\"ix-s\"><div class=\"n\">37%<\/div><div class=\"d\">dos consumidores procuram o produto em outra loja quando n\u00e3o encontram a marca. Outros 53% trocam de marca, e a\u00ed a rede perde margem e mix.<\/div><div class=\"f\">ECR Brasil, ABRAS e ACNielsen, 2004. Segue sendo a refer\u00eancia mais citada do setor no Brasil.<\/div><\/div>\n<\/div>\n<h2 class=\"ix-h\">Como a conta \u00e9 feita<\/h2>\n<div class=\"ix-met\"><ol>\n<li><b>Faturamento anual da rede:<\/b> faturamento mensal por loja multiplicado pelo n\u00famero de lojas e por 12.<\/li>\n<li><b>Perda bruta:<\/b> o faturamento anual multiplicado pelo \u00edndice de ruptura.<\/li>\n<li><b>Perda efetiva:<\/b> a perda bruta multiplicada pela parcela que realmente vira venda perdida. Quando o cliente troca de marca, a rede mant\u00e9m a receita e perde margem, ent\u00e3o esse peda\u00e7o fica de fora.<\/li>\n<li><b>Recupera\u00e7\u00e3o:<\/b> a mesma conta aplicada sobre a redu\u00e7\u00e3o alvo em pontos percentuais.<\/li>\n<li><b>Confer\u00eancia independente:<\/b> na configura\u00e7\u00e3o padr\u00e3o, a conta resulta em 4,3% do faturamento. O IHL Group, por caminho totalmente diferente, estima que a ruptura custa cerca de 4,1% das vendas do varejo mundial. Dois m\u00e9todos independentes chegando ao mesmo lugar \u00e9 o que sustenta a ordem de grandeza.<\/li>\n<\/ol><p class=\"p\">A premissa est\u00e1 exposta de prop\u00f3sito. Qualquer estimativa de perda por ruptura depende de aproxima\u00e7\u00e3o, e \u00e9 melhor discutir a premissa do que discutir um n\u00famero que ningu\u00e9m sabe de onde veio.<\/p><\/div>\n<h2 class=\"ix-h\">Perguntas frequentes<\/h2> <div class=\"ix-met\"><dl class=\"ix-faq\">\n<dt>Como calcular a perda por ruptura de estoque?<\/dt>\n<dd>A conta tem tr\u00eas fatores: o faturamento anual da rede, o \u00edndice de ruptura ponderado pela venda e a parcela da falta que n\u00e3o vira venda de outro produto. Multiplicando os tr\u00eas voc\u00ea chega \u00e0 venda perdida. A calculadora acima faz isso com os seus n\u00fameros, e <a href=\"https:\/\/integrity-ux.com.br\/quanto-a-ruptura-de-estoque-custa\/\">quanto a ruptura de estoque custa<\/a> explica de onde vem cada termo.<\/dd>\n<dt>Qual \u00edndice de ruptura usar na calculadora?<\/dt>\n<dd>O da sua pr\u00f3pria medi\u00e7\u00e3o, se voc\u00ea tiver. N\u00e3o existe \u00edndice de mercado que sirva para qualquer rede, porque cada publica\u00e7\u00e3o usa uma defini\u00e7\u00e3o diferente do que conta como falta. Sem medi\u00e7\u00e3o pr\u00f3pria, use o valor padr\u00e3o apenas para ter ordem de grandeza, e veja <a href=\"https:\/\/integrity-ux.com.br\/como-medir-ruptura-de-estoque\/\">como medir ruptura de estoque<\/a> para montar a sua.<\/dd>\n<\/dl><p class=\"p\">O assunto inteiro, do conceito \u00e0 preven\u00e7\u00e3o, est\u00e1 em <a href=\"https:\/\/integrity-ux.com.br\/ruptura-de-estoque\/\">ruptura de estoque: o que \u00e9, tipos, como calcular e como evitar<\/a>.<\/p><\/div> <div class=\"ix-fim\" id=\"diagnostico\"><h2>Quer o n\u00famero real da sua rede?<\/h2>\n<p>A partir do hist\u00f3rico de venda e estoque que j\u00e1 existe no seu ERP, devolvemos a ruptura real por categoria e por loja, a venda perdida em reais e os 50 SKUs que mais custam. Sem instala\u00e7\u00e3o e sem mudan\u00e7a de processo. O que pedimos \u00e9 uma extra\u00e7\u00e3o de dados e duas horas de agenda.<\/p>\n<p>Depois do diagn\u00f3stico, o passo seguinte \u00e9 evitar que a ruptura aconte\u00e7a. \u00c9 o que faz o <a href=\"https:\/\/integrity-ux.com.br\/reposicao-de-estoque-com-ia\/#integra\">INTEGRA<\/a>, a plataforma de reposi\u00e7\u00e3o aut\u00f4noma com intelig\u00eancia artificial da Integrity-UX, que trabalha sobre os dados que a rede j\u00e1 tem para prever o risco de falta e antecipar a reposi\u00e7\u00e3o.<\/p>\n<div class=\"ix-form\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"4132\" class=\"elementor elementor-4132 elementor-bc-flex-widget\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30164f23 e-con-full e-flex e-con e-child\" data-id=\"30164f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f24630 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"58f24630\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<template id=\"cfef_logic_data_58f24630\" class=\"cfef_logic_data_js\" data-form-id=\"58f24630\">{\"field_1003c8d\":{\"display_mode\":\"show\",\"fire_action\":\"Any\",\"file_types\":\"png\",\"logic_data\":[{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"gmail\",\"_id\":\"1908bc1\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"hotmail\",\"_id\":\"b0727fb\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"outlook\",\"_id\":\"34f2b38\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"yahoo\",\"_id\":\"e8d451f\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"teste\",\"_id\":\"70ed480\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"testes\",\"_id\":\"93c7cfc\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"terra\",\"_id\":\"2639e0f\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"live\",\"_id\":\"74ed20c\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"uol\",\"_id\":\"d7fd739\"}]}}<\/template><template class=\"cfef_logic_data_submit_button_js\">{\"btn\":{\"logic_data\":[{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"gmail\",\"_id\":\"85033da\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"hotmail\",\"_id\":\"e26e273\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"outlook\",\"_id\":\"09b21b4\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"yahoo\",\"_id\":\"872a66d\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"teste\",\"_id\":\"83204a2\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"testes\",\"_id\":\"8906945\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"terra\",\"_id\":\"164d319\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"live\",\"_id\":\"34444d0\"},{\"cfef_logic_field_id\":\"email\",\"cfef_logic_field_is\":\"c\",\"cfef_logic_compare_value\":\"uol\",\"_id\":\"2a2889d\"}],\"display_mode\":\"disable\",\"fire_action\":\"Any\"}}<\/template>\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formul\u00e1rio LPs\" aria-label=\"Formul\u00e1rio LPs\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"4132\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"58f24630\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Integrity-UX &#8211; Consultoria de T.I. Especializada em Infraestrutura\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nome elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nome\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nome]\" id=\"form-field-nome\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"E-mail corporativo: @suaempresa.com.br\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_1003c8d elementor-col-100\">\n\t\t\t\t\tPor favor, utilize um e-mail corporativo (@suaempresa.com.br).\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-maskphone_with_ddd elementor-field-group elementor-column elementor-field-group-fone elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-fone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div 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id=\"form-field-cargo\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cargo\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-servico elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[servico]\" id=\"form-field-servico\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha elementor-field-group elementor-column elementor-field-group-field_b01a807 elementor-col-100\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_b01a807\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LfnNvAUAAAAAE61_TCkI_uHBX3v-vxIjGd-Yw-k\" data-type=\"v2_checkbox\" data-theme=\"light\" data-size=\"normal\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"btn\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 24 24\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><path fill=\"#ffffff\" d=\"M22.101 10.562 2.753 1.123A1.219 1.219 0 0 0 1 2.22v.035a2 2 0 0 0 .06.485l1.856 7.424a.5.5 0 0 0 .43.375l8.157.907a.559.559 0 0 1 0 1.11l-8.157.907a.5.5 0 0 0-.43.375L1.06 21.261a2 2 0 0 0-.06.485v.035a1.219 1.219 0 0 0 1.753 1.096L22.1 13.438a1.6 1.6 0 0 0 0-2.876z\" opacity=\"1\" data-original=\"#000000\" class=\"\"><\/path><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVIAR mensagem<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div><\/div>\n<div class=\"ix-rod\"><div class=\"ix-rod-in\">\n<div><img decoding=\"async\" class=\"ix-logo\" style=\"margin-bottom:18px\" src=\"https:\/\/integrity-ux.com.br\/wp-content\/webp-express\/webp-images\/uploads\/2023\/11\/logo_ingrity_branco.png.webp\" alt=\"Integrity-UX\"><p>Consultoria de T.I. especializada em infraestrutura, dados e intelig\u00eancia artificial.<\/p><p>Microsoft Partner | Desde 2010<\/p><\/div>\n<div><h4>Contato<\/h4><a class=\"ix-ct\" href=\"tel:+551135399818\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M6.62 10.79c1.44 2.83 3.76 5.14 6.59 6.59l2.2-2.2c.27-.27.67-.36 1.02-.24 1.12.37 2.33.57 3.57.57.55 0 1 .45 1 1V20c0 .55-.45 1-1 1-9.39 0-17-7.61-17-17 0-.55.45-1 1-1h3.5c.55 0 1 .45 1 1 0 1.25.2 2.45.57 3.57.11.35.03.74-.25 1.02l-2.2 2.2z\"><\/path><\/svg><span>+55 11 3539-9818<\/span><\/a><a class=\"ix-ct\" href=\"tel:+551126903607\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M17.472 14.382c-.297-.149-1.758-.867-2.03-.967-.273-.099-.471-.148-.67.15-.197.297-.767.966-.94 1.164-.173.199-.347.223-.644.075-.297-.15-1.255-.463-2.39-1.475-.883-.788-1.48-1.761-1.653-2.059-.173-.297-.018-.458.13-.606.134-.133.298-.347.446-.52.149-.174.198-.298.298-.497.099-.198.05-.371-.025-.52-.075-.149-.669-1.612-.916-2.207-.242-.579-.487-.5-.669-.51-.173-.008-.371-.01-.57-.01-.198 0-.52.074-.792.372-.272.297-1.04 1.016-1.04 2.479 0 1.462 1.065 2.875 1.213 3.074.149.198 2.096 3.2 5.077 4.487.709.306 1.262.489 1.694.625.712.227 1.36.195 1.871.118.571-.085 1.758-.719 2.006-1.413.248-.694.248-1.289.173-1.413-.074-.124-.272-.198-.57-.347m-5.421 7.403h-.004a9.87 9.87 0 01-5.031-1.378l-.361-.214-3.741.982.998-3.648-.235-.374a9.86 9.86 0 01-1.51-5.26c.001-5.45 4.436-9.884 9.888-9.884 2.64 0 5.122 1.03 6.988 2.898a9.825 9.825 0 012.893 6.994c-.003 5.45-4.437 9.884-9.885 9.884m8.413-18.297A11.815 11.815 0 0012.05 0C5.495 0 .16 5.335.157 11.892c0 2.096.547 4.142 1.588 5.945L.057 24l6.305-1.654a11.882 11.882 0 005.683 1.448h.005c6.554 0 11.89-5.335 11.893-11.893a11.821 11.821 0 00-3.48-8.413z\"><\/path><\/svg><span>+55 11 2690-3607<\/span><\/a><a class=\"ix-ct\" href=\"mailto:contato@integrity-ux.com.br\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 4l-8 5-8-5V6l8 5 8-5v2z\"><\/path><\/svg><span>contato@integrity-ux.com.br<\/span><\/a><\/div>\n<div><h4>Endere\u00e7o<\/h4><p class=\"ix-ct\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 7V3H2v18h20V7H12zM6 19H4v-2h2v2zm0-4H4v-2h2v2zm0-4H4V9h2v2zm0-4H4V5h2v2zm4 12H8v-2h2v2zm0-4H8v-2h2v2zm0-4H8V9h2v2zm0-4H8V5h2v2zm10 12h-8v-2h2v-2h-2v-2h2v-2h-2V9h8v10zm-2-8h-2v2h2v-2zm0 4h-2v2h2v-2z\"><\/path><\/svg><span>Av. Queiroz Filho, 1560, Conjunto 09, Gaivota<\/span><\/p><p class=\"ix-nud\">Vila Hamburguesa, S\u00e3o Paulo\/SP<\/p><p class=\"ix-nud\">CEP 05319-000<\/p><p class=\"ix-ct\" style=\"margin-top:12px\"><svg class=\"ix-ic\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-1 17.93c-3.95-.49-7-3.85-7-7.93 0-.62.08-1.21.21-1.79L9 15v1c0 1.1.9 2 2 2v1.93zm6.9-2.54c-.26-.81-1-1.39-1.9-1.39h-1v-3c0-.55-.45-1-1-1H8v-2h2c.55 0 1-.45 1-1V7h2c1.1 0 2-.9 2-2v-.41c2.93 1.19 5 4.06 5 7.41 0 2.08-.8 3.97-2.1 5.39z\"><\/path><\/svg><span>Atendimento em todo o Brasil<\/span><\/p><\/div>\n<\/div><\/div>\n<div class=\"ix-copy\">\u00a9 Integrity-UX \u00e9 uma consultoria de T.I. especializada em infraestrutura \u00b7 <a href=\"\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a><\/div>\n<\/div>\n<script>\n(function(){var g=function(i){return document.getElementById(i)};if(!g(\"ix-lojas\"))return;var mex=false;var tocou=false;\nvar IDI=(function(){var p=location.pathname;if(p.indexOf(\"\/en\/\")===0)return \"en\";if(p.indexOf(\"\/es\/\")===0)return \"es\";return \"pt\"})();\nvar T={\npt:{loc:\"pt-BR\",bi:\" bi\",mi:\" mi\",mil:\" mil\",pp:\" p.p.\",\n meta:function(a,b){return \"Sairia de \"+a+\" para \"+b+\".\"},\n lim1:\"Limite do cen\u00e1rio: a conta n\u00e3o considera ruptura abaixo de 4%. Nem as categorias de melhor desempenho do \u00edndice nacional chegam perto disso. Caf\u00e9, a melhor de julho de 2026, ficou em 7,4%.\",\n lim2:\"Limite do cen\u00e1rio: a simula\u00e7\u00e3o vai at\u00e9 6 pontos percentuais de redu\u00e7\u00e3o, que j\u00e1 \u00e9 uma melhoria agressiva para um primeiro ciclo.\",\n ref:\"Refer\u00eancia: o IHL Group estima que a ruptura custa cerca de 4,1% das vendas do varejo mundial.\",\n alerta:\"Acima de 6% do faturamento a estimativa passa do que os estudos de mercado sustentam. Reveja o \u00edndice de ruptura e a parcela de venda perdida.\"},\nen:{loc:\"en-US\",bi:\"B\",mi:\"M\",mil:\"K\",pp:\" pp\",\n meta:function(a,b){return \"That would go from \"+a+\" to \"+b+\".\"},\n lim1:\"Scenario limit: the calculation does not go below a 4% stockout rate. Not even the best performing categories in the Brazilian national index come close to that. Coffee, the best in July 2026, came in at 7.4%.\",\n lim2:\"Scenario limit: the simulation goes up to 6 percentage points of reduction, which is already an aggressive improvement for a first cycle.\",\n ref:\"Benchmark: IHL Group estimates that stockouts cost around 4.1% of global retail sales.\",\n alerta:\"Above 6% of revenue, the estimate goes beyond what industry research supports. Review the stockout rate and the lost sale share.\"},\nes:{loc:\"es-ES\",bi:\" mil M\",mi:\" M\",mil:\" mil\",pp:\" p.p.\",\n meta:function(a,b){return \"Pasar\u00eda de \"+a+\" a \"+b+\".\"},\n lim1:\"L\u00edmite del escenario: el c\u00e1lculo no considera ruptura por debajo del 4%. Ni las categor\u00edas de mejor desempe\u00f1o del \u00edndice nacional se acercan a eso. 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